Google kicked off its annual I/O developer conference at Shoreline Amphitheater in Mountain View, California. Here are some of the biggest announcements from the Day 1 keynote. There will be more to come over the next couple of days, so follow along on everything Google I/O on TechCrunch.
Just before the keynote, Google announced it is rebranding its Google Research division to Google AI. The move signals how Google has increasingly focused R&D on computer vision, natural language processing, and neural networks.
What Google announced: Google announced a “continued conversation” update to Google Assistant that makes talking to the Assistant feel more natural. Now, instead of having to say “Hey Google” or “OK Google” every time you want to say a command, you’ll only have to do so the first time. The company also is adding a new feature that allows you to ask multiple questions within the same request. All this will roll out in the coming weeks.
Why it’s important: When you’re having a typical conversation, odds are you are asking follow-up questions if you didn’t get the answer you wanted. But it can be jarring to have to say “Hey Google” every single time, and it breaks the whole flow and makes the process feel pretty unnatural. If Google wants to be a significant player when it comes to voice interfaces, the actual interaction has to feel like a conversation — not just a series of queries.
What Google announced: Google Photos already makes it easy for you to correct photos with built-in editing tools and AI-powered features for automatically creating collages, movies and stylized photos. Now, Photos is getting more AI-powered fixes like B&W photo colorization, brightness correction and suggested rotations. A new version of the Google Photos app will suggest quick fixes and tweaks like rotations, brightness corrections or adding pops of color.
Why it’s important: Google is working to become a hub for all of your photos, and it’s able to woo potential users by offering powerful tools to edit, sort, and modify those photos. Each additional photo Google gets offers it more data and helps them get better and better at image recognition, which in the end not only improves the user experience for Google, but also makes its own tools for its services better. Google, at its heart, is a search company — and it needs a lot of data to get visual search right.
What Google announced: Smart Displays were the talk of Google’s CES push this year, but we haven’t heard much about Google’s Echo Show competitor since. At I/O, we got a little more insight into the company’s smart display efforts. Google’s first Smart Displays will launch in July, and of course will be powered by Google Assistant and YouTube . It’s clear that the company’s invested some resources into building a visual-first version of Assistant, justifying the addition of a screen to the experience.
Why it’s important: Users are increasingly getting accustomed to the idea of some smart device sitting in their living room that will answer their questions. But Google is looking to create a system where a user can ask questions and then have an option to have some kind of visual display for actions that just can’t be resolved with a voice interface. Google Assistant handles the voice part of that equation — and having YouTube is a good service that goes alongside that.
What Google announced: Google Assistant is coming to Google Maps, available on iOS and Android this summer. The addition is meant to provide better recommendations to users. Google has long worked to make Maps seem more personalized, but since Maps is now about far more than just directions, the company is introducing new features to give you better recommendations for local places.
The maps integration also combines the camera, computer vision technology, and Google Maps with Street View. With the camera/Maps combination, it really looks like you’ve jumped inside Street View. Google Lens can do things like identify buildings, or even dog breeds, just by pointing your camera at the object in question. It will also be able to identify text.
Why it’s important: Maps is one of Google’s biggest and most important products. There’s a lot of excitement around augmented reality — you can point to phenomena like Pokémon Go — and companies are just starting to scratch the surface of the best use cases for it. Figuring out directions seems like such a natural use case for a camera, and while it was a bit of a technical feat, it gives Google yet another perk for its Maps users to keep them inside the service and not switch over to alternatives. Again, with Google, everything comes back to the data, and it’s able to capture more data if users stick around in its apps.